Wanting to test our technology…
A few months ago we launched our initial pilot in a small community called Duraznales, located five hours away from Guatemala City.
Our pilot lasted seven days and was divided in to two different parts. Fort he first part, we focused on Public Relatons. During the first two days we visited local leaders (Cocodes and the Mayan Mayoress) as well as other influential people in the community. Having done demos and relationship building through press conferences, tv appearances, etc we were welcomed by everyone we made contact with.
Once the two days of PR were done, we started with our medical consultations. As mentioned previously the focus of this pilot was to test our technology and so, with five days remaining we set out to perform as many consultations and surveys as possible. At first, people seemed surprised to see the service that was being offered, some even expressed disbelief that our solution could be an option for their medical needs. As time passed and more people came, not only were we able to test out our tech and find all the improvements that needed to be made, but we also got a very good understanding of social and demographic characteristics as well as willingness of payment, patient satisfaction, etc.
In regards to emotional reactions, we can say there were many. From the moment we arrived in the community, we found ourselves surrounded by reactions of joy, some showed disbelief who quickly became believers, amusement, curiosity, and of course a general thankfullness from the community in general who even made a town lunch in order to express their gratitude.
Our efforts were a total success as we were able to see 96 patients and completed 154 surveys. Based on everything we learned from that pilot, we continued with our product development and other efforts towards our next pilots!